ICCA 11th Annual Miami Summit a Feast for the Mind; 2nd in the Series of Video Excerpts from the Event
“What is driving Millennials’ eating habits” – Mindy Armstrong, Director of Insights & Innovation and Chef Cari Price, Director of Culinary for Food IQ, presented this session at our 11th Annual ICCA Summit in Miami in June 2013. This segment of consumers is vital to every chain’s future. The video we created from their session will illustrate why Millennials, who are individualistic, optimistic and thrive on technology, also need to be marketed to and manage in a much different fashion than Boomers or Gen X. When it comes to food, “real and authentic” is a must for Millennials, as long as it fits into the flexibility and freedom they seek. They continue to demand real, unique experiences from their foodservice choices. So, what is driving Millennials’ eating habits and why should you be paying attention? See this video for more information: http://www.youtube.com/watch?v=O4r5QApHdUE&feature=youtu.be
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