FRESHER THAN FRESH: INTRODUCING FOODURISM
Gelit, the warmest frozen food company in the world, introduces FOODURISM. FOODURISM is the innovation unit of Gelit that aims to bring a fresher than fresh attitude into the frozen food market by producing creative and unconventional frozen food solutions. This innovation includes everything from of taste, shape, technology, cooking processes, sustainability, health, distribution and the and the way these products are consumed.
LET’S MAKE NEW FOOD FOR NEW PEOPLE IN NEW TIMES.
The traditional offer by Gelit has always been food for the table: authentic frozen entrees, inspired by the Italian tradition, which are made with the best and freshest ingredients, gently cooked in its big kitchen-like facility just few miles away from Rome.
However, the future is knocking at our door. Today’s lifestyles and ways of consumption have changed dramatically: from how, when and where people eat their food. The proposition of FOODURISM (creating new food, for new people in new times) are being redefined exactly from that realization.
THE FUTURE RUNS ON THREE LINES
FOODURISM incubates enough “thoughts for food” to activate three different lines of products:
– Pasta snacks -> NEXTPAST 
– Sweet snacks -> SWEETNEXT 
– Savory snacks -> NEXTASTEFUL 
From each line will derive a number of products developed internally and fine tuned in “collabo” with potential client partners.
NEXTPAST: BASTA WITH PASTA AS WE KNOW IT! 
A line of frozen pasta solutions, to be eaten on-the-go with the goal of:
Redefine what pasta is and can do.
Unlock the true versatility of pasta, liberating it from being forced to be consumed on a plate and with a fork.
And bringing it to places it’s never been.
SWEETNEXT: NO TO BITTER! YES TO BETTER!
SWEETNEXT is a line of frozen sweet snacks solutions that aims to:
Change people’s relationship with sweet snacks from the classic love-and-hate one into a love-and-love relationship.
Re-invent, re-shape, and re-fresh the concept of what was formerly known as dessert.
Bring all the technical innovations needed to make the experience of eating sweet – tastier, healthier, faster and better.
NEXTASTEFUL: THE NEW NEVER TASTED SO GREAT
A line of savory frozen solutions to be eaten on the go, created with the ambition of:
Redefining the paradigms of taste in the domain of savory snacks.
Deliver clean, bold and recognizable flavors with a touch of adventure.
And let everyone experience the Italian traditional flavors, reinterpreted in new forms and textures.
SO, LET’S COLLABO
Foodurism could represent a great platform for your company to develop new innovative snacking solutions.
Gelit and its Foodurism can bring you not only a fresh vision on your business (be that pasta, savory or dessert), but also the credibility of a player with a deep know-how of the frozen technologies and of the market.