At Impossible Foods, we believe that meat doesn’t have to come from animals – that’s why we make delicious meat from plants. Impossible Beef is our best-selling crowd pleaser that tastes like ground beef from cows, so it’s an excellent addition to your favorite menu items (tacos, nachos, soup, lasagna, salads, or anyway you like!). As hosts, servers, and managers, you might get questions from guests like “Are you sure these are made from plants?” Here is a cheat sheet that covers the most common ones:
What is Impossible beef?
Delicious meat made from plants for meat lovers! Impossible beef is loved by diners, food critics, and celebrities alike because it cooks and tastes like ground beef without the negative environmental impacts.
Why should You try Impossible beef?
- It’s unbelievably delicious.
- It’s packed with 19g of protein per perving, contains 0mg cholesterol (6g saturated fat per serving) and it is a good source of vitamins and minerals.
- It contains no animal hormones or antibiotics.
- Every time you eat Impossible Beef (instead of ground beef from cows), you use less water, generate less GHG emissions, and use less land.
What’s in it?
- Soy Protein Concentrate
- Sunflower Oil and Soybean Oil
- Heme (our secret ingredient that makes meat taste like meat)
How does it compare to 80/20 ground beef nutritionally?
Impossible Beef contains the same amount of protein as USDA 80/20 ground beef (19g) but has 40% less total fat, 33% less saturated fat, and 0mg cholesterol. Moreover, Impossible Beef is also better for the planet.
Is it Vegan?
Impossible Beef is made without any ingredients from animal sources, and is really made for people who love eating meat, which is why we don’t call them “vegan” or “faux” (even though vegans can eat them). It’s delicious beef that everyone can enjoy.
Impossible Menu Inspiration
Have more questions?
Reach out anytime to: Hello@ImpossibleFoods.com