April 29 – 30, 2014
Sweet Street Desserts and The Mushroom Council have created an educational event that includes a tour of the nation’s largest mushroom farm and the most advanced dessert manufacturing facility in the country. This event will take you to Pennsylvania, the capital of mushroom farming in the USA. Reading is also the home of Sweet Street Desserts where you will visit their new state-of-the-art test kitchen and get a private tour of the manufacturing facility. You will also experience the results of a new survey on dining occasions and trends by Jack Li, Managing Director of Datassential and a presentation on Sensory and Consumer Behavior Techniques by Dr. Chris Loss from the Culinary Institute of America. All of this takes place in less than two days. All you need to pay is your airfare, all other expenses will be paid including ground transportation, meals and hotel expenses. On Monday, April 28th, The Mushroom Council will host you in Philadelphia for the evening with dinner at one of the hottest chef owned restaurants in the city, the hotel and all ground transportation is complimentary. This one is free to the first 12 members or potential members that RSVP by calling (407)539-1459 or emailing: iccamember@earthlink.net. Click here for complete details: ICCA Spring into PA Agenda April 2014 
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