Why Alaska Seafood?
There are so many reasons to choose seafood from Alaska. From salmon to crab to cod, there’s something for everyone’s plate. Here’s a few things that all Alaska seafood has in common:
Wild-caught Alaska salmon, whitefish varieties and shellfish mature at a natural pace, and swim freely in the pristine waters off Alaska’s rugged 34,000-mile coastline.
The superior flavor and texture of Alaska seafood is prized around the world. The flavor and color characteristics come from the seafood species feeding on their natural diet of marine organisms, and the texture comes from annual migrations in the cold North Pacific.
It’s easy to prepare Alaska seafood using your favorite cooking method. Whether you like to grill, poach, bake, or sauté, you can have a delicious meal on the table in minutes.
If you are looking for a meal that is nutritious, low in saturated fat, and high in the “good fats” — heart-healthy omega-3s, you can start with Alaska seafood.
Careful management based on conservation assure abundant stocks of salmon, halibut, sole, pollock, and shellfish, so Alaska seafood is an environmentally responsible choice.
ALASKA FAMILIES AND COMMUNITIES
The harvesting and processing of Alaska seafood plays an important role in Alaska. The seafood industry is the state’s largest private sector employer. Each small salmon fishing vessel, for example, is a floating family business, contributing to state and local economies. Alaska’s commercial catch accounts for over half the nation’s commercial seafood harvest.
THE ALASKA SEAFOOD BRAND INCREASES SEAFOOD SALES
At foodservice, the power of the Alaska Seafood brand is proven to increase seafood sales, as diners repeatedly show that they are more likely to order a dish with the word “Alaska” or the Alaska Seafood logo on the menu.
- #1: Alaska Seafood is the #1 brand among proteins on U.S. menus.
- 87%: of consumers are more likely to order a fish/seafood dish if the Alaska Seafood logo is on the menu.
- 94%: of consumers are more likely to order a fish/seafood dish when the word “Alaska” is used on the menu.
(Source: Datassential 2016)
The Alaska Seafood Marketing Institute’s foodservice program is designed to help operators and distributors maximize their seafood offerings. Here are a few examples of the tools and resources available to help increase your seafood sales:
- Restaurant customer trend data about fish and seafood
- Educational materials and staff training
- Artwork and photography
- Promotional programs and materials
SEAFOOD SUPER CONSUMERS
The Alaska Seafood Marketing Institute knows that the inherently risky foodservice business is under even more pressure today. Working with the leading foodservice research firm, Technomic, we asked 4,000 people across the country what motivated their decision-making when it comes to ordering seafood now and what they are likely to do in the future. What fell out was consumer segments with the most potential for sales lift, repeat business, and for becoming your brand ambassadors. We call them “Seafood Super Consumers.”